Company News, New Products

WYOS Personal Care Enters Category with Waterless Stick Format Shampoo and Skincare

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By: Christine Esposito

Editor-in-Chief

WYOS (Write Your Own Story) is a new personal care brand that encompasses five stick format products. The New York-based brand was founded by Jamie Glassman (CEO) and Wendy Charland (COO) and is the first brand to come to market under Gen.Create, a new female-led incubator. Officially rolling out on February 7, the WYOS product lineup features five vegan, cruelty-free, and formulated with an active ingredient complex and fresh scent suitable for all skin and hair types. The collection include...

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